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decaf.de – Caffeine Free Web Design

Sep 11th 2008
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decaf web design

Decaf.de is a web design firm based in germany. A good example of a company with a well crafted name design in the ccTLD extension.

The name derives from a shortcut for decaffeinated coffee, providing great brandability, relates to a beverage that many people enjoy (many references exist to a cup of coffee being on someone’s favorite things list) hence it possesses likability appeal.

  • only 5 characters long (8 with extension), => License Plate Marketing
  • only 2 syllables
  • leading “de” also serves as a cue for the .de germany country-code domain extension making it easier to remember
  • memorable
  • quick to type, makes for a great user experience

A truly five Star Domain Name.




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